Nestled in the heart of the historic town of Atherstone, Warwickshire, Rachel Ash Prom is part of Rachel Ash, a luxury bridal boutique boasting exciting collections from the very best in British and International.
We operate on an appointment basis so each girl has our undivided attention and benefits from the use of one of our private dressing rooms. Each appointment will last approximately 1 hour so we have enough time for you to try on our prom dresses.
How long will my appointment take?
Your appointment will take one hour. This gives you plenty of time to try on all the dresses that you like.
What do I need to wear for my appointment?
We recommend that you wear a strapless bra to accommodate the various necklines although many of the dresses have cups stitched in.
What are your dress sizes?
Our standard sizes are between UK 4 - 20. We can, however, order sizes 22 - 24 for an additional 5%, or sizes 26 - 28 for an additional 10% on the retail price.
What if someone from my school has the same dress as me?
We will do our utmost to ensure that only one dress in each style and colour is sold to customers attending a particular school prom so that, on the night, it is unlikely that anyone else will have the same unique dress as you.
Are your dresses just for prom?
Certainly not. Prom is just one of many occasions our dresses are suitable for. They are perfect as elegant evening wear or even as bridesmaid dresses.
What are your opening hours?
Wednesday: 12:00 - 18:00
Thursday: 12:00 - 21:00
Friday: 11:00 - 20:00
Saturday: 9:00 - 18:00
Sunday: 10:00 - 16:00 (One Sunday per month, enquire for details)
Do I need to book an appointment?
Yes we do require you to book an appointment. We run the boutique on an appointment only basis, to ensure each of our prom girls gets our undivided attention and exclusive use of our large appointment room and collection of prom dresses.
To book your appointment you can do so through this website or by calling us on 01827 713515.
When should I start shopping for my prom dress?
You should start as early as possible if you want to have the full selection of dresses to choose from. We only sell one dress to one girl from each school and if they are not in stock you may not be able to get the dress you love. We will, of course, be able to sell our sample at a reduced rate should your dream dress not be available so long as it fits or can be made to fit by our fabulous seamstress.
How many people can I bring with me for the appointment?
We are limited for seating so we recommend, for optimal space, yourself plus 2 guests is best. That being said we can accommodate up to 4 guests at a push.
What is the lead time for my prom dress to arrive?
We only have samples of the dresses in our boutique so once you decide on your prom dress we finalise the order with Prom Frocks. If the dress is in stock it will be dispatched within a few weeks from the order. If the dress is out of stock it can take 12-16 weeks to arrive so please ensure you leave plenty of time before your prom to choose your dream dress.